Mumbai: In a first-of-its-kind academic industry initiative, cricket legend and former Indian Team Captain and Director, Mr Ravi Shastri has joined hands with Greycells Education as Mentor and Advisor for their skill training initiatives. The partnership initiative is bound to give a huge momentum to building a sporting temperament in the country. It is aimed to give India’s demographic dividend, a sports development perspective.
The ace cricketer, who has made virtue of his innings as a commentator and mentor to the Indian cricket team, will in his new innings mentor young talent to shape up in the business of sports, sporting events and digital media in sports, to ultimately build India as a great sporting nation.
The Greycells – Shastri partnership initiative is backed by some of the best known global minds.
Ironwood Sports Management Global Academy (ISMGA), an initiative by Greycells Education is perhaps India’s only institute offering a global education in sports management across India and Dubai.
The course is supported by Promoseven Sports Marketing, Dubai. ISMGA offers job-oriented course for candidates interested in sports management, encompassing strategic management of sports, sports marketing, sports facility management, sports law and risk management, athlete management, team management, use of digital media in sports, sports entrepreneurship etc. Students enrolling for the global course have an opportunity to intern with international companies and get hands-on experience on events in Dubai.
Speaking on the initiative, Mr. Ravi Shastri said, “I am quite excited about the new innings. I look forward to interacting with young minds that are not just enthusiastic about sports either as talent or spectators but also in the management side of the game. This initiative will ultimately help build an integrated sporting culture and temperament in the country. Skill development and training is the way forward for leveraging the demographic dividend of India.”
On his association with Greycells Education, Shastri added, “Greycells Education has been a pioneer in training students in event management long before the need was recognized and has created a huge talent pool of event management experts. Sporting activities are inherently events that event managers magnify to the delight of millions of fans be it international cricket or Commonwealth Games or the Olympics. This initiative will facilitate specialization in sports event management and this augurs well for the events business which is on the path of obtaining industry status.”
Mr. Shastri in his new role will work closely with the Advisory Board and faculty of ISMGA to help design an industry-ready curriculum and provide enhanced exposure to students through increased engagement with industry professionals and participation in sporting events on a regular basis to garner on-field knowledge.
Ms. Bela Desai, Promoter and Director, Greycells Education Limited said, “Mr. Ravi Shastri brings immense value to Greycells Education considering his established track record in mentoring. It is indeed challenging to find mentors such as him who’ve been in the industry in various capacities with such dedication to sports at multiple levels. His knowledge of cricket, team spirit and mentoring is immense and this will help Ironwood realize its ultimate goal of bringing the best out of our global academy.”
As part of the effort to build greater synergy between industry and academia, Greycells Education also announced the association with advertising industry stalwart, Mr. Nagesh Alai, Former Group Chairman of FCB Ulka Group as Mentor and Member of the Advisory Board for their vocational course on Advertising and Integrated Marketing Communication being offered by EMDI Institute of Media and Communication.
He will be closely involved in designing the base course content and imparting experiential training to candidates with the right talent that can help support the ever-growing advertising and public relations business in the country.