Dublin: Shaw Academy the world’s largest live online educator and Grofers, India’s biggest on demand online grocery delivery service have combined to bring education to Indian consumers. The agreement will give Grofers subscribers access to a range of free educational courses from Shaw Academy including subjects directly related to purchases such as Nutrition and Health & Fitness.
Grofers, founded in 2013 have over four million customers and offer a wide assortment of groceries, cosmetics, and electronics online that are delivered straight to your door. Operating across eighteen cities in India, users ordering through the app have access to a huge selection of everyday goods. The partnership with Shaw Academy will allow online subscribers access to a free four-week course aimed at building practical skills and be promoted extensively across the Grofer user base.
Shaw Academy whom to date have taught over three million students worldwide partner with e-commerce players globally harnessing live education as a value addition. Current clients include Adobe and the world’s largest domain provider, GoDaddy. By offering directly relevant subjects such as photography to Adobe customers and web development to GoDaddy subscribers, Shaw Academy support new customer acquisition, build loyalty, increase revenue via upsells and boost NPS scores.
Shaw Academy courses are delivered live online enabling the most up to date content and trends to be covered. This lets students to interact in real time with educators allowing questions to be submitted and answered which greatly enhances completion rates. The wide range of subjects available from Shaw Academy also ensure mass audience appeal. Courses are designed to upskill students, considering a busy lifestyle making it an ideal fit for Grofers.
Grofers who have a simple philosophy that the quality of service will separate it from its competitors are continually striving to improve its customer offering.
Speaking of the partnership Co-Founder Saurabh Kumar said, “We are very excited to be partnering with Shaw Academy. To be able to offer our customers a free nutrition course for example with their grocery purchase makes complete sense. We can now give informed information to our users and also build their skill sets.”
Founded in 2011 by James Egan & Adrian Murphy, Irish based Shaw Academy was created around the core principles of providing outcome based education, that is affordable and accessible to all.
Commenting on the partnership with Grofers, Co-Founder & CEO of Shaw Academy James Egan said, “This collaboration with Grofers is an example how Shaw Academy innovate with our partners. We aim to add value and demonstrate impact and by giving thousands of Grofer customers the opportunity to learn a new skill or become more informed on their lifestyle brings immediate benefits to the customer.”