Mumbai: Aptech Ltd., the global education and training company with presence in over 40 countries, has been conferred with the title of ‘Brand of the Decade’ by Brand Advertising Research and Consulting Asia (BARC) and Herald Global.
BARC Asia is one of the leading brand research and consulting company that seeks to create a platform for spotting and honouring outstanding brands from different industries. It’s ‘Brand of the Decade’ title is conferred to brands that have achieved consistency with brand equity over the last 10 years by making relevant changes and tactical shifts in order to retain the strategic thrust and objectives. With innovations and ideations these brands have become successful in harnessing customer attention and ongoing loyalty to ensure growth.
Commenting on the honor, Pravir Arora, Group Chief Marketing Officer, Aptech Ltd. said, “We are delighted to receive ‘Brand of the Decade’ awards for both Aptech Ltd and Arena Animation. Such recognition reminds us of the responsibility and trust people have put in us for the past three decades; making us a preferred name in the training and vocational skill education industry. The award is the result of the continuous efforts put forth by each and every employee and franchise member of Aptech Ltd and Arena Animation who always believed in creating skills driven youth that drives the nation forward.
The winners of the Awards including Aptech Ltd. and Arena Animation have also been featured in a coffee-table.