Content is the New Water, Raj Nayak, CEO, Colors – Viacom 18

Mumbai: Digitization of media and entertainment has given birth to a new ecosystem that thrives on content. And with the arrival of hyper data speeds, people love to watch more, read more and immerse themselves in new media experiences. More often today it is the content that drives viewership, content that dictates popularity and content alone that determines the success of any audience interactive platform.

Furthermore, with the democratization in media, user-led content is also dominating the media universe. The supremacy of capital-intensive media houses distributing content is fading as power is coming back to people. So, eventually what viewer’s watch, read or enjoy will be decided by their preferences alone.

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Raj Nayak, CEO, Colors – Viacom 18 says, “Content is the new water. Now there are so many pipes through which content is going to flow whether it is through OTT (Over-the-top) platform or satellite or cable. Content will be king, content will be god and whoever controls content will control the media landscape.”

People and professionals responsible for generating this content shall be in huge demand.

As the fastest growing economy, with a rapidly expanding media and entertainment industry, India presents scores of career opportunities. Both media and entertainment professionals as well as aspirants who want to make an impact are flooded with multifarious options today.

Careers that involve design thinking, motion pictures/films, digital printing & publishing, marketing management, media planning & buying, new media technologies, audio broadcasting and more shall attract maximum attention.

For instance, as per industry experts by the end of this decade, digital video will overtake TV by a wide margin to become the single largest medium on which people spend their time. So, there will be a huge demand for professionals who can anticipate the deluge in various mediums and technologies to produce content accordingly.

While the growing media landscape on one hand has created more job opportunities, it has also red-flagged the dearth of competent professionals. To fulfill this gap, The Times of India Group has now partnered one of India’s top 10 ranked management institutions, S.P. Jain Institute of Management and Research (SPJIMR), to create India’s first Certificate Program dedicated to media and entertainment ‘Program in Strategic Media & Entertainment Management (PSMEM).’

PSMEM is a unique program that’s been hand-crafted by thought leaders from the M&E domain and experienced faculty members. It is an industry-first from various perspectives, right from the specialized knowledge it imparts, to the hands-on expertise dished out by industry leaders in the thick of action.

This certificate program is guided by high-profile advisory and academic councils comprising of thought leaders such as CVL Srinivas, CEO South Asia, GroupM; Raj Nayak, CEO of Colors and Rishtey at Viacom18 Media Pvt. Ltd.; M. K. Anand, MD & CEO, Times Network; Prashant Panday, MD & CEO, Radio Mirchi; Deepak Lamba, CEO, WWM and Karan Johar, prominent film Producer and Director.

 

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