Mumbai: India’s first MasterChef Pankaj Bhadouria and model turned celebrity Chef Amrita Raichand stoked appetites at the Nutrela Culinary Festival held at the Powai Sharadotsav Navratri celebrations. Both Chefs whipped up delicacies including Boti Kebab Korma and Keema using nutritious Nutrela Soya. The audience attending the Nutrela Culinary Festival also participated in a fun blind tasting activity.
MasterChef Pankaj Bhadouria said, “Soya offers tremendous variety in a cuisine apart from its health benefits. It can be used to make various dishes from Breakfast to Dinner.’’
Chef Amrita Raichand said, “I was delighted to team up with Chef Pankaj today to prepare these mouth-watering dishes using Nutrela Soya. Soya is simple and easy to cook and can be used independently, as a substitute or as an add-on to enhance the nutritional value of everyday recipes.”
Mr. Satendra Aggarwal, COO, Ruchi Soya Industries Ltd. said, “The Nutrela Culinary Festival will explore cuisines from different parts of the country through recipes that enrich regional delicacies while spreading the awareness about Soya protein and its nutritious benefits. The inaugural festival was held in Lucknow earlier in the year and will be taken to different cities across the country.”
Nutrela, one of the Flagship brands of Ruchi Soya, launched more than three decades ago, has garnered market leadership in Branded Soya chunks category. Nutrela has carved out an enviable niche for itself, that of being a brand that promises nutrition through innovative product offerings. Nutrela has always been ahead of its times and peers – it launched soya foods at a time when the segment was non-existent. Today, Nutrela is a brand synonymous with health and nutrition, and commands a formidable market share as well as substantial brand equity within its segment.