Mumbai: The rule of the game for hiring is changing with changing dynamics in the digital world. Linkedin has emerged as a destination for job searches while Facebook is the most popular among job seekers and recruiter for personal branding and social activities. On the most commonly used channels for job searches, corporate websites are falling whereas social media is gaining traction. For recruitment activities Job seekers use mobile phones more frequently than recruiters. Adecco Work Trend Study 2015 global research report had analysed the social media behavior of both job seekers and recruiters and made an attempt to discover the future of social recruiting and smartworking.
As per theAdecco Work Trend Study, the social network most commonly used for personal purposes is Facebook (80% of job seekers and 75% of recruiters). The most popular network for professional activities is LinkedIn, both with recruiters (61% vs 32% Facebook) and Job seekers (34% vs 24 % Facebook).
Most job seekers use social networks to keep in touch with colleagues (59%) or ex-colleagues (56%). In addition to this 35% of candidates say they use social networks to have connection with potential employers. Further, 24% of candidates say they use social networks to look for recruiters or head-hunters.
For recruiters, Linkedin and Facebook are equal platforms as far as personal branding and checking candidates personality and online reputation are concerned. Overall, LinkedIn remains the recruiters’ favourite platform for any activity. 41% of recruiters actively produce digital content. 29% recruiters post content directly on their own LinkedIn profile, 19% post regularly on their company’s blog or website, 6% have personal blogs and 5% post content on their personal website.
Surprisingly, the reports found that the trend of sharing personal digital profile via CVs is steadily becoming popular as 22% of job seekers refer to a personal digital profile in their CVs. Of these, 63% link to their LinkedIn profiles, 31% to their Facebook profiles, 20% to their blogs and 11% to their Twitter profiles.