Mumbai: The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the competition.
Adby Ventures, an opportunity consulting company, along with BiScience presents the tools to beat the competition at its own game with its competitive media buying intelligence services. The company offers data as a service where a marketer or a publisher can look at their competitor’s advertising, sales and communication strategy on desktop, mobile and web, including their distribution on publishers, mediators, campaigns and creative details.
Vivek Singh, Co-founder at Adby Ventures and ex-SVP Marketing at FirstCry, says, “Like in the field of sports, having a hold on your competition’s strategy helps you win the game. On the other hand, an inside-out view limits your vision. I’ve spent hundreds of crores on marketing but all the available analytics couldn’t give me an idea of the unseen possibilities. At Adby, we’re empowering marketers by bringing in those competitive insights.”
“BiScience acknowledges the potential of the Indian market by deploying the best digital ad intelligence platform to cover the Indian market, and partnering with Adby Ventures to provide valuable BI to the great businesses in India,” says Shai Etzion, Chief Revenue Officer for BiScience.
The company is already working with HDFC Life, HT Media, RummyCircle, Jagran, MoneyControl, JungleeGames, Vodafone, Maxus, Mindshare/GroupM, Angelbroking, FirstPost, News18, Birla Sunlife, Marks&Spencer, LogicServe and more their offices in Bangalore and Gurgaon.