Mumbai:  E-commerce emerged as the most preferred sector for employment and HUL was voted as most preferred employer by top-35 B school graduates, as per Nielsen Campus Track Business School Survey 2016.  Nearly 30% of the students surveyed selected the ecommerce sector as their top choice  Vs 2% higher compared to 2015.  As per Campus Recruitment Index (CRI) released by Nielsen Campus Track Business School Survey 2016, Hindustan Unilever Ltd. has reclaimed its position as the most preferred business school recruiter.

After E-commerce, the Banking and Financial Services (BFSI) industry and Information Technology both found second spot with scoring 25% (a jump of 4% from 2015 for BFSI and an 8% rise in IT). The Fast Moving Consumer Goods industry (FMCG) was placed at the fourth spot while the management consultancy and Automobile/Auto Ancillary claimed fifth and sixth position, respectively.

On the basis of CRI, Google and Microsoft found second and third places whereas HDFC bank and Aditya Birla Group claimed fourth and fifth spots, respectively. The most surprising element in the list is that Amazon is a new entrant in the top ten list of preferred employer (Sixth position). The CRI Index reflects the students’ overall perception about the recruiters and is a measurement of the recruiters’ brand strength at B-School campuses, based on multiple factors.

The report released a list of companies under the name Dream Companies. The Dream Company list includes the companies that most students say they would like to work for.  The list was dominated by HUL (15.2%), Google (14.8%) and Amazon (12%) as the top three.

The Campus Track B School survey tracks pulses and perceptions of students in India’s leading MBA colleges towards potential recruiters and also their broader outlook towards their career and future growth.  Nielsen Campus Track B School 2016 represents the views of business school students from 35 top MBA colleges in the country.  The survey was conducted during October – November 2015.