New Delhi: NIIT Imperia Centre for Advanced Learning Institute along with IIM Lucknow has announced a fresh batch for Executive Management Program in Sales and Marketing. This is a unique program specially designed for professionals to hone their corporate career in sales and marketing.
In a statement NIIT Imperia informed that the program is exclusively designed for professionals with minimum two years of work experience in the area of sales and marketing. Graduates or post-graduates in any discipline with 50% aggregate marks can apply for this program. Students who take up the exam during the program and qualify in comprehensive assessment standards drawn by IIM Lucknow will be awarded a ‘One Year Part Time Certificate of Successful Completion’. The Executive Management Program in Sales and Marketing (EMPSM) will groom an individual to be a better manager with effective and time bound decision making capabilities.
Commenting on the course, Dr. Neeraj Sharma, Vice President, NIIT, said, “We at NIIT Imperia have always believed in offering opportunities to network and learn from the best in the corporate world. The program in Executive Management in Sales and Marketing (EMPSM) will help professionals in developing their ability to create greater value for their organization. This certificate course will help create a pool of competent professionals for the industry.
Prof. Rajeev Kumra, Professor, Marketing & Program Director-EMPSM, IIM Lucknow, said, “Being a leading academic content provider in management education we would like to make quality content available to young professionals to help them play strategic roles in the corporate world. With the world moving towards online learning, virtual classrooms have opened a whole new avenue for us.”
The 1-year program in sales and marketing focuses on practical ways to learn from case studies, real life example and assignments with hands-on approach. In addition to this, students need to attend a mandatory 4-day campus module at IIM Lucknow, Noida campus at the beginning of the program and a 2-day campus module towards the end of the program. Students can also avail up to 90% of the program fee as Customized Education Loan from leading banks.
This part time certificate program is a blend of core domain knowledge and usable skill requirements in sales and marketing, personality profiling, sales force management, digital marketing, sales promotion and rural marketing in Indian context. The program is designed to meet the modern-day industry needs and is a perfect fusion of formal classroom sessions, assignments, case-studies, simulation exercises, role-plays, and other reference work.
