Mumbai: The SP Jain Institute of Management & Research (SPJIMR) and the Times Centre for Learning Ltd. (TCLL) have collaborated to launch a ‘Programme in Strategic Media and Entertainment Management’ (PSMEM) for working executives. This programme is expected to help professionals meet the growing demand for managerial talent in the media and entertainment sector.
The programme is India’s first focused programme for working executives to help meet the needs of the fast changing and growing media and entertainment industry, which will be delivered through Times Centre for Learning Ltd. (TCLL) in a blended mode. The programme is guided by high-profile advisory and academic councils while the curriculum is a judicious mix of media/entertainment topics and management components.
The PSMEM will be delivered with academic inputs from SPJIMR where the institute will be responsible for the formation of course content and would help evaluate students throughout the programme. The course will be run by TCLL with SPJIMR as the Knowledge Partner and will be offered through a blended mix of campus/classroom and online learning. The entire programme consists of 2-week on-campus immersion modules, 20 key courses covering all aspects of management and media/entertainment, creativity workshops. Also, the course covers career orientated projects and thought leader lectures, apart from classroom sessions and guest lectures.
Designed by industry veterans and seasoned academicians, the course duration is 11 months. The programme coverage would include, inter alia, the business drivers of music, film, print and digital media and entertainment formats. The participants will attend classes at TCLL’s state-of-the-art remote learning centres in Delhi, Mumbai and Bangalore, along with interventions at the sprawling 45-acre SPJIMR campus in the heart of Mumbai.
Through this programme, working professionals will be able to grip the fundamentals of management along with insights that can help build a rewarding career in media and entertainment. The programme is designed in such a way that professionals can study without taking time off from their work commitments.
Dr. Ranjan Banerjee, Dean at SPJIMR said, “India is at a very opportune moment today where media and entertainment are growing to become substantial businesses, with career opportunities for executives and opportunities for entrepreneurs. This collaboration with TCLL brings together our experience in business and management studies, with the Group’s expertise in media and entertainment. Together, we will meet the need of this sector for high quality, well trained professional managers.”
Mr Anish Srikrishna, President, Times Centre for Learning Ltd. said, “Media and entertainment is a vibrant industry that reaches out to millions of people, and impacts them in a big way. At the same time, it is a challenging, fast-paced industry to be in, and one has to be well equipped to be able to face the future challenges. This programme partnership with SPJIMR offers aspirants the opportunity to prepare to be part of this high profile sector. Besides ensuring an enabling learning environment and best-in-class pedagogy, TCLL will offer aspirants the necessary support to build a career in media and entertainment.”
