NEW DELHI :  Collabera Technologies, an engineering and talent orchestration company, has rebranded itself to Collabera Digital, to reflect its new go-to-market strategy, vision and focus. The new identity reinforces its commitment to delivering next-generation engineering solutions while continuing to underscore its strong foundation of innovation and customer-centricity. Adopting a ‘digital-first’ approach, the company provides software engineering solutions focusing on cloud, data, analytics, applications Engineering and Experience engineering.

Mehul Shah, Founder and Managing Director, Collabera Digital, said, “Our new brand identity is the fusion of our core principles and new capabilities, reflecting what we have been envisioning and building for many years. Our engineering solutions powered by our solid foundation in talent orchestration, enables us to execute modern solutions with unmatched speed and agility for our clients and partners in a way others can’t, reinforcing our unique market positioning.”

Collabera Digital is innovating at the intersection of technology and talent with a constant focus on innovation and growth.

“While there is a shift in how we service our customer needs, people remain at the centre of every action and decision we take. We foster a ‘digital first’ and ‘continuous innovation’ culture, keeping people at the core. It’s an exciting time to be at Collabera Digital,” Mehul added.

Vijayaraghavan Srinivasan, Executive Vice President – Engineering Services, Collabera Digital, said, “We have witnessed exponential growth in the past few years with a massive demand for customized, agile solutions in modern digital technologies. While our new avatar represents who we are today, our core value remains the same –  Client-centricity that is driven by our three fundamental partnership goals: Co-Engineer, Co-Innovate, and Co-Own with our clients.”

Collabera Digital has recently made several leadership hirings to drive growth in the global markets it operates in, bringing in its new strategic focus.

Anil Snehi, Executive Vice President and Regional Head (APAC), Collabera Digital, said, “We are living in a world that is quickly adapting to rapid technological changes. As the demand for new smart products and services continues to rise, so is the need to embrace the technologies of the future. At Collabera Digital, we are reimagining the new world, creating an ecosystem of endless possibilities on the back of digital engineering services and tech. I am excited to join this journey at such a crucial juncture.”

The new brand identity is in effect immediately, officially retiring the former name and kicking off Collabera Digital’s 13th year in business.