Gurugram : Digiaccel Learning, an e-commerce and marketing academy, has enabled over 2,500 professionals advance their careers in the digital first businesses. The startup founded by two seasoned professionals and ex-HUL leaders, is bridging the upskilling gap between traditional MBA education and the industry needs for digital careers. The company has recently launched its own industry-backed new-age business school in Gurugram where it aims to build leaders of the future in specialist marketing education.
The flagship Post Graduate Program in Applied Marketing aims to set the standard for excellence in marketing education. This MBA alternate program is meant for professionals who want to build new-age careers in eCommerce, D2C, Growth Marketing, Product Management, etc.
The year-long program starts at the end of September and includes a three-month internship. Students will get acquainted with all aspects of Brand Building, Growth Marketing, Media Planning, Channels, Product Management, P&L Management & leadership skills. The curriculum includes 20+ workshops by industry leaders from companies like HUL, Mamaearth, Urban Company, etc.
Digiaccel Learning is unique in its industry-backward approach, application-first pedagogy, and expert industry mentors, which are features across all of its programs. The new-age B-school believes that this unique approach to business education will help build talent for the digital-first economy which the traditional MBA is failing to do.
Karan Bhagi, Founder & CEO of Digiaccel Learning said, “I come from a middle-class background and firmly believe in the transformative power of education, which enabled me to unlock doors to a successful career and financial security for my family and me. Motivated by this journey, we founded Digiaccel Learning with a mission to assist students and professionals in building promising careers. Today, India’s leading companies face a significant shortage of digital talent, while aspiring individuals yearn for opportunities in these organizations but often lack a clear path. Digiaccel Learning is dedicated to bridging this gap through specialized business education, fulfilling the
dreams of students and early career professionals aiming to thrive in leading companies’ dynamic landscapes.”
Aalekh Tripathi, Co-Founder & CMO of Digiaccel Learning, ex-HUL & IIM A graduate added, “Digiaccel Learning’s uniqueness lies in its ‘learning-by-doing’ pedagogy, industry-backed curriculum and the mentorship by industry experts. Our curriculum is designed by reverse-engineering the business decision making of some of the world’s top companies into relevant frameworks. These frameworks are taught by expert industry mentors from top companies and the learners get the chance to apply them to real business situations. This ensures that the learning is effective in creating genuine learner outcomes that allows them to be better professionals.”
Digiaccel Learning has a mission to accelerate a million professional careers through education in years to come. They are backed by Saama Capital, Whiteboard Venture Partners, a series of angel investors like Kamesh Goyal (Founder, Digit Insurance), Varun Alagh (Founder, Mamaearth) and other CXOs who have partnered on this mission of building quality business education in India.