India : Pink Lemonade Communications, a leading marketing agency based in Bangalore, has been featured on Harvard Business Publishing Education (HBPE). The premier portal for management education resources has distributed two comprehensive case studies produced by Indian School of Business (ISB), celebrating the firm’s notable growth journey.

The case study ‘Pink Lemonade: Time to Refresh the Firm’s Positioning’ delves into the agency’s journey from a boutique firm to a strategic brand partner. It focuses on the hurdles of repositioning while maintaining consistent growth in areas such as pricing, people, and operations.

The other case study, ‘Pink Lemonade: Establishing A Growth Mindset’, revolves around Pink Lemonade’s adaptation to a hybrid work model amidst evolving workplace dynamics and their strategic maneuvers during global expansion.

Tina Garg, Founder and CEO of Pink Lemonade, remarked, “The scaling-up journey for any business comes with its own set of obstacles. Yet, with unwavering determination and adaptability, we’ve emerged as a global entity. Being recognized by Indian School of Business and Harvard Business Publishing is an honor, and a reflection of our dedication and resilience. Our journey stands as a testament to what passion and perseverance can achieve. We hope it serves as an inspiration for businesses charting their own paths.”

Founded in 2011, Pink Lemonade has collaborated with powerhouse brands including Dell, Amazon, Mercedes-Benz, Lenovo, and a number of D2C startup brands, showcasing its remarkable rise in the industry.