HYDERABAD : IIT Hyderabad-incubated startup PURE EV is all set to launch its first electric motorcycle – ETRYST 350. This flagship product is completely designed, developed and manufactured in India and represents a major leap in the Indian Electric Vehicles sector.
The company will deploy 50 demo vehicles by end of March 2021 across Pan India to make them available for test drives at specific outlets.
ETRYST 350 is scheduled to hit the roads on 15th of August this year at a price that would be economical in comparison with conventional motorcycles in Indian markets with similar pickup and power. PURE EV will first launch the product in the metropolitan cities of Bangalore, Hyderabad and Pune, that have the highest sales numbers, after which it would expand to more outlets by the end of 2021.
ETRYST 350 has been designed and developed at PURE EV’s technical and manufacturing centre in Hyderabad. It boasts of a top speed of 85 KMPH, delivering on par ride experience with most Internal Combustion Engine (ICE) motorbikes. A single full charge will provide a range of 120 KM, till the battery has to be charged again. The vehicle is powered by a 3.5 KWH patented battery, developed by PURE EV.
The entire product engineering has been done to provide a very stable ride experience even at speed of 85 kmph and to deliver a high pickup at par with premium ICE motorcycles.
Highlighting the technological aspects of the developed product, Dr. Nishanth Dongari, Founder, PURE EV, and Associate Professor, Department of Mechanical and Aerospace Engineering, IIT Hyderabad, said, “The launch of this high-performance motorcycle would be a demonstration of PURE EV’s significant learnings in the powertrain design and development at our R&D centre. The core R&D activities of the company are aligned keeping in mind the expectations of the average Indian customer.”
Dr. Dongari added, “We have been carrying out extensive trials and testing for this product and are confident that the product will deliver highly competitive performance with respect to existing range of ICE motorcycles and will be another step in the direction of switching customers towards EVs.”
In India, motorcycles are a more popular and convenient mode of commute among people for personal mobility with almost 70 per cent market share in the total two-wheeler segment. Considering the usage condition across Pan India, a more powerful powertrain is required in electric motorcycles compared to electric scooters. With PURE EV’s expertise in powertrain design and having found success in the electric scooter market, an electric motorcycle is the natural step for PURE EV.
Highlighting PURE EV’s future plans with the launch of ETRYST 350, Mr. Rohit Vadera, Co-Founder and Chief Executive Officer, PUREV Startup, said, “With the launch of ETRYST 350, we want to make a mark in the domestic EV industry. The model will be launched at a competitive price point with respect to the premium motorcycles and we are consistently working on upgrading our after-sales service network which is the key requirement to sustain higher sales in the EV industry. We have taken multiple steps in the past few months for enhancement of the service capabilities by invention of devices like BATRICS FARADAY which provides remote battery service capability and comprehensive technicians training programs.”
A unique aspect of this motorcycle is the battery, which is designed to work under tough environmental conditions. PURE EV will be offering a five year warranty for the in house designed battery. ETRYST 350 can get adapted to any Indian terrain. It can be used for daily commutes and will be available for selling in cities as well as townships. The company is targeting majority of the youth segment and those yearning for a high-performance electric motorcycle at an affordable price point.
PURE EV has over 100 touch points across India with plans to expand further in the future. The company’s products are designed and manufactured in Hyderabad with a customer base in all major cities ranging from Srinagar to Tamil Nadu and Gujarat to Arunachal Pradesh.
Along with this, PURE EV has also started exporting the product to Nepal and is exploring export opportunities in other South Asian and South East Asian countries in the near future. In the longer term PURE EV is planning to expand the product’s market in South America and African continents.
