Delhi : Usha International, India’s leading sewing machine brand, felicitated the ‘NIFT Best Garment Construction Award 2024’ winner at the Graduation Showcase of the 2024 batch in Delhi. Usha has been conferring this prestigious award annually since 2000 to acknowledge and encourage budding fashion designers with exceptional talent and skills. The award is being given to students of fashion design graduating across 16 NIFT centres that include Hyderabad, Mumbai, Kolkata, Gandhinagar, Bengaluru, Chennai, New Delhi, Kannur, Kangra, Patna, Panchkula, Shillong, Srinagar, Rae Bareli, Bhubaneswar, and Jodhpur for the year 2024.
This year, Sinchita Das was presented with a Usha Janome Allure DLX automatic sewing machine, a certificate, and a cash prize of INR 10,000 as part of the prize at the Graduation Showcase of the 2024 batch in Delhi. The event featured a gathering of fashion designers, NIFT faculty, and NIFT students, together with their families. The audience was in for a treat, as the kids thrilled them with their ingenious inventions displayed on the ramp.
Talking about the association, Usha’s spokesperson said, “Usha is dedicated to fostering young talent in the fashion industry by providing aspiring designers with the resources and support essential for their growth. The ‘NIFT Best Garment Construction Award’ reflects our commitment to honoring the creativity, skill, and passion of emerging designers like Sinchita Das. By empowering these bright minds with innovative tools like the Usha Janome Allure DLX, we’re helping them transform their unique ideas into reality and shaping the future of fashion in India.”
Usha International has redefined the industry by consistently introducing technologically advanced sewing machines for consumers. Usha Janome Allure DLX, the innovative, state-of-the-art sewing machine won by Sinchita Das has automatic needle threading, with an LED sewing light, a feed drop lever for embroidery, 13 built-in stitches, and 21 stitch functions including buttonhole stitch, rolled hemming, embroidery, zip fixing, quilting, smocking, etc. Usha Janome Allure DLX sewing machine also has a free arm for circular stitching, and two dials for pattern and stitch length selection.
