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LinkedIn strengthens its position in India by launching three India specific products

By   /  September 13, 2016  /  Comments Off on LinkedIn strengthens its position in India by launching three India specific products

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Bangalore: Now, LinkedIn, the world’s largest professional network, appears to have become very aggressive in India by capitalising on the emerging opportunities in Skill India, Digital India and Startup India bandwagons.  LinkedIn has launched  three new products aimed at delivering value to broader segments of students, professionals and companies by democratizing access to economic opportunity in India. These products, all designed and made in India are: LinkedIn Placements, LinkedIn Lite and LinkedIn Starter Pack.

LinkedIn currently has more than 37 million members in India, the second-largest and one of the fast-growing markets for the company globally. Commenting on LinkedIn’s India specific moves, Akshay Kothari, Country Manager and Head of Product, LinkedIn India said “India is a vital market for LinkedIn, as we work towards realizing our vision of creating economic opportunity for every member of the global workforce. We are at the cusp of a new growth phase in India, where we are becoming even more relevant to the members and companies we serve. These new initiatives helps us keep pace with the rising demand for knowledge and access to opportunity.”

Details of the three products are as follows:

LinkedIn Lite: The majority of members access LinkedIn via mobile devices. LinkedIn Lite empowers professionals and knowledge workers to stay connected anytime, anywhere, even in areas where connectivity signals are not ideal. LinkedIn Lite is LinkedIn’s first, stripped-down mobile-website that is also data-efficient. The India team built this from scratch, with a focus on speed and efficiency of access. LinkedIn Lite loads four times faster, regardless of the mobile device and the network it is connected to, providing a fast, seamless experience to all its features and unlocking a lot of value for people in urban as well as rural areas. This product is in line with the Digital India’s mission that aims at empowering citizens via digital mode.

LinkedIn Placements: This product aims at capturing opportunities from Skill India movement. LinkedIn Placements now provides a level playing field for every student, regardless of their location or college, so that they can have a shot at their dream job opportunity. Students can log into the site to take an online assessment test, which gives them direct access to thousands of openings in 35 top corporates in India. LinkedIn is excited to partner with Aspiring Minds, CoCubes, HackerRank and Wheebox for the assessment tests. This product is now live and can be accessed at linkedin.com/placements or placements.com.

“Students are the leaders of tomorrow and they hold India’s future in their hands. Some of the best talent in India live in our villages, but they have historically not had access to good opportunities. LinkedIn Placements is a game-changer for them, providing them with a unique platform to get country’s best jobs” Mr Kothari said.

LinkedIn Starter Pack: The third initiative is aimed startups and small and mid-sized businesses (SMBs). Exclusively designed for small, fast-growing companies, LinkedIn India takes its premium hiring, marketing and learning solutions and puts them into a single, easy-to-use package at a very special rate. This is “LinkedIn in a box” for SMBs and startups. This package is now live at linkedin.com/starterpack and open for applications. This package will be provided to 100 promising SMBs and startups, on a first-come, first-serve basis, in the initial pilot launch phase.

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