Bangalore: Global ed-tech company Simplilearn has further strengthened its leadership team by the appointment of Ashish Virmani as Vice President – Marketing and Categories.  Ashish will focus on driving growth for the business through integrated plans across marketing and category functions.

Simplilearn said in a statement that Ashish comes with over 11 years of diversified experience across India’s fastest growing start-ups and established FMCG brands as well. He joins Simplilearn from FreeCharge where he was the Associate Vice President – Marketing. Prior to that, he used to head Offline Marketing initiatives at Flipkart.

The company informed that the appointment is the latest in a series of strategic hires by Simplilearn, as a part of building a strong leadership team for its rapidly growing presence in India, U.S and other markets. In March this year, the company hired Ray Rike as President, Simplilearn Americas and Anand Narayanan as VP – Product and Engineering from Rackspace, San Antonio, Texas.

Commenting on the appointment, Krishna Kumar, Founder and CEO of Simplilearn said, “At Simplilearn we are working towards helping professionals worldwide train and win in emerging technologies. These are exciting times for this space, with rapid changes being driven by technologies like big data, cloud, IoT and others.”

“I believe in spite of its incredible rise, what Simplilearn has achieved since the last six years is the tip of the iceberg. Simplilearn with its premium content, the best subject experts and a diverse course catalogue is transforming the way professionals train and learn. In this digital age, the need for global citizens to upgrade their skills continuously is more acute than ever, and Simplilearn is perfectly poised to address this gap”, said Ashish Virmani, Vice president – Marketing and Categories.

Ashish has experience of successfully completing some high impact campaigns: at FreeCharge.in, Ashish lead high impact campaigns like ‘Recharge nahi FreeCharge’ and the recent integrated campaign during IPL as co-sponsors – #LoDoKhatamKaro. Further, At Flipkart, he had designed successful campaigns like ‘Shopping ka naya address’, and ‘Just Flipkart it’ during his time at the company.

Ashish completed his MBA from MDI Gurgaon in 2005 and his BCom (Hons) graduation from Hindu College, Delhi.