Bangalore: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered by Twitter, as the core of its certification in Twitter Advertising. The objective is to educate marketers on how to leverage Twitter successfully for their business’s digital and social media marketing efforts.

Twitter ads have strategically benefited Fortune 500 and small and medium enterprises in customer acquisition, customer and user engagement as well as brand building. Edric Subur from Twitter’s marketing team will be presenting on the power of Twitter Advertising through Simplilearn’s Online Self-Learning (OSL) model.

The Certification in Twitter Advertising will also be a part of Simplilearn’s flagship offering – the Full-stack Digital Marketer Masters Program. Learners on this course will be trained to make the most of Twitter’s advertising platform, gain insights into audience targeting and content strategies, and learn how to measure results accurately to gauge the success of Twitter ad campaigns.

Speaking about the partnership, Edric Subur, Global SMB Agency and Resellers, Twitter, said, “We are really excited to work with Simplilearn to distribute a structured Twitter Ads course to thousands of marketing professionals. Many marketers are interested in leveraging Twitter Ads to grow their business but are unsure of what’s the best way to do it. We have designed this course to help marketers leverage Twitter to not just engage with their followers effectively, but also drive customer acquisition and business impact. Regardless of whether you are a beginner or an expert on Twitter, this course will take your Twitter marketing skills to greater heights!”

Kashyap Dalal, Chief Business Officer at Simplilearn, said, “Twitter is an amazing platform with extremely engaged users. Building the right kind of follower community on Twitter can deliver great brand impact, and if done right, the platform can help businesses drive lead as well as customer acquisitions at scale. However, using the platform for marketing brands is not the most intuitive, as it requires a more subtle approach than many others. Twitter marketing is not just about pasting a banner all over, but planning content that engages with customers. We are very excited to launch our Certification in Twitter Advertising. Edric will be able to help our marketing curriculum students to understand the nuances of Twitter Ads and make the most of this wonderful social channel.”