New Delhi: Amway India, the country’s leading direct selling FMCG Company, has partnered with IIM Calcutta for a special course focused on entrepreneurship and leadership for its identified high potential direct sellers. This is the first time that Amway India has tied-up with a premier management institute for a special course for its direct sellers.  The company has shortlisted 100 direct sellers who have demonstrated strong performance and business excellence over the past few years for this program.

Amway India said that the highlight of the short residential course at IIM Calcutta is building their direct selling businesses through innovative thinking, training team members in latest sales skills, and becoming a motivational leader and team builder through effective communications.

Amway India strategically invests in skilling and nurturing entrepreneurship amongst its direct sellers. The company offers free training to them by conducting more than 18,000 training sessions during an average 12-month period besides the presence of a comprehensive digital learning portal (E-learning).

 Anshu Budhraja, General Manager, Amway India, said, “The tie-up with IIM Calcutta is focused on building skills and competencies of our high potential direct sellers to help them compete in an evolving entrepreneurship landscape. Micro-Entrepreneurship, generating self-employment through skilling is a key priority for government of India. We too are aligning our training strategy by focusing on enhancing skills and competencies of our direct sellers.”

Achinta Banerjee, Chief Sales Officer, Amway India, said, “We are delighted to partner with IIM Calcutta in our endeavor to offer the best-in-class training based on entrepreneurship led curriculum & experiential learning. While we have already developed and are executing a comprehensive training program for our direct sellers, we intend to do more such experiential programs to enable them to actualize their potential.”