New Delhi: Family friends, food, beverages, room size are important for 95 % Indian travelers. Obsessed with social media, 94% of Indians prefer a free Wi-Fi connection at a hotel, while 37% are unwilling to pay for the same. These are the key findings of Expedia’s 2016 Hotel Etiquette Report.
The Hotel Etiquette survey highlights some interesting facts about preferences of Indian travelers while booking a hotel. According to the survey, the most preferred medium of booking a hotel amongst 35% Indians is a desktop/laptop/computer followed by mobile app on smartphone/tablets used by 29% while 14% travellers book through mobile web using smartphone/tablets.
Expedia, a leading full service online travel company, released the results of the 2016 Hotel Etiquette Report recently, an analysis of behavior and preferences of Indians while booking hotels. The survey was conducted amongst the males and females of India and highlights interesting findings regarding their preferences while booking a hotel of their choice. The survey was conducted online in the month of August by GFK Custom Research, North America. The survey was conducted on 1,014 randomly selected adults.
“It is interesting to note that 89% Indians consider hotel reviews as very/somewhat important while choosing a hotel. As Indian travellers are evolving, 77% consider the ability to earn and redeem reward points on their bookings as important,” said Manmeet Ahluwalia, Marketing Head, Expedia brand in India.
For 75% Indians, In-room features such as Jacuzzi, tub or balcony are very important. Location and Price are the most critical for 96%. Complimentary Wi-Fi would attract 93% Indians while 92% would prefer eco-friendly hotel. Nearly, 89% of respondents feel that reviews are important before booking a hotel.
Other Key Highlights of the Survey:
Hotel Décor and parking options would attract 87% Indians
Hotel brands and balcony would attract 86% Indians while 84% consider Star-rating
Outdoor space/ grounds for 82% Indians
Ability to earn and redeem reward points is an important factor for 77% Indians
Swimming pool is important for 69% Indians while 64% also prefer gym facilities