Mumbai : UpGrad has selected Tatvic Analytics as its digital marketing consulting firm to strategize and implement data-driven marketing campaigns over the brand’s digital channels and programmatic space.

upGrad is India’s largest online higher education company, basis gross revenue generated from the Indian market.

“Understanding our consumers’ needs and catering to them has always been our priority and Tatvicdemonstrated the potential to deliver on our learner centricity. It is through a rigorous and robust screening process, that we decided to onboard Tatvic as our digital analytics consultants. Their teamis highly capable and is well aware of the latest industry trends which allows them to hit the ground running, which is exactly what we need at the moment to launch upGrad’s biggest marketing campaign in calendar year 2020,” says Mayank Kumar, Co-founder & MD at upGrad.

“We are excited to partner with upGrad since we share their belief in data-driven marketing and their fierce commitment to focus on driving customer value using marketing data. It is very inspiring to work with a team like upGrad that has an advanced digital maturity and knows exactly where they are headed in order to be future-ready,” says Ravi Pathak, the CEO & Co-Founder of Tatvic Analytics.

“In this journey, we are here to ensure that together at upGrad, we achieve the nirvana state of the perfect new-age marketing mix at that sweet spot of intersection between Machine Learning, Analytics and Marketing,” he added.