Developing and launching your first app are the most time-consuming and painstaking parts of having an official mobile application.

The entire process can take at least seven months to one year. The various stages require plenty of human and financial resources as well.

With all the time and money you put into designing, developing and launching your app, the last thing you want to happen is failing to get people to download and use it. This problem is usually caused by inadequacies and mistakes in marketing it.

Knowing the different ways you can use to promote your app can go a long way in ensuring its success. Although you can read about them online, you can learn more and implement them correctly when you take a mobile marketing masterclass.

A mobile app marketing masterclass enables you to learn the ins and outs of promoting your new application. You will discover and explore important concepts and strategies you can use to spread the word about your tool.

Under the tutelage of an expert, you can also acquire the marketing skills you need to get more people to download and use your app.

You can learn all these within a short amount of time and obtain a certificate to boot.

Mobile App Marketing Strategies You Can Learn in a Masterclass

Below are some of the most effective app promotional strategies you can learn in a mobile marketing masterclass:

1.     Search Engine Optimization (SEO)

SEO refers to using different strategies to optimize a website or page to boost the quantity and quality of the traffic it receives from a search engine’s organic results.

With the right SEO strategy, you can increase your website’s monthly traffic for free.

Since you can optimize a webpage through SEO, create a page for your app that explains what it’s all about, how to use it and the benefits it offers.

A simple way to implement SEO on this landing page is to ensure its content contains keywords related to your app. Make sure you insert these words naturally in the text so that readers can understand them.

Ensure this page also has a prominent link that lets visitors download your app on their devices. 

If you do not have any background in SEO, consider hiring specialists that can find the best keywords to use and create content that ensures the page can drive traffic and help with conversion rates.

2.     App Store Optimization (ASO)

ASO refers to the process of boosting your app’s visibility on the App Store, Google Play Store and other digital distribution platforms.

Similar to SEO, the first steps of ASO involve identifying and using suitable keywords that can help your app rank high on digital distribution platforms.

Another ASO strategy you can try is including screenshots of your app and a video of in-app use on your product page.

Also, localize your entry and use secondary app categories so that users have several ways to find it.

These strategies and more are essential to your user journey because even if your campaign can direct numerous potential users to the platform, your app still needs to be well-presented and interesting to encourage them to download it. Additionally, ASO can attract organic users without the exorbitant cost.

Therefore, ASO is another mobile marketing strategy you should include in your app promotional campaign.

3.     Social Media Marketing

One of the most cost-efficient and effective ways of promoting your new app is through social media marketing.

If you don’t have a huge budget for this strategy, opt for organic social media marketing. This involves being more active on Facebook, Twitter, Instagram, LinkedIn and other platforms by constantly sharing relevant, attention-grabbing posts about your app.

You also need to connect and engage with your followers or connections so that you can pique their interest and address their questions and concerns regarding your app.

In addition, you can go for paid advertising on social media. When you invest money into your app promotion, you can boost your discoverability and inform more people about its existence and use.

You can use both organic and paid social media marketing to get more out of this strategy.

4.     Public Relations (PR)

If you have a PR team or specialist, involve them in your marketing strategy.

Ask your team or specialist to perform market research, issue press releases and conduct email marketing campaigns to promote your app. If you’re up to it, have them arrange interviews or guest appearances on TV, the radio or a podcast so that you can talk about what you’re offering.

Additionally, you can work with them to come up with press releases that can be published in newspapers and other websites.

Another PR strategy you can try is guest blogging. You can use the press releases you already have and other articles you and your team write and have them published on other websites.

If you have a large marketing budget, work with your team to host a launch party for your app and invite the local media and influencers you want to partner with.

5.     Influencer Marketing

Influencer marketing entails working with influential personalities who have engaged audiences to boost awareness of your brand and products, which include your app.

As you prepare to launch your app, reach out to influencers with audiences similar to your target audience.

Make sure you choose the best influencers to work with since you want your app to be associated with people who belong to your target market and will become ambassadors of your brand.

Keep in mind that just because a person has plenty of followers, it doesn’t mean they’re influential or have an engaged audience. You have to check their profiles, content, activities and personality before deciding to work with them.

There are several ways to use influencer marketing to promote your app. One of the most common strategies is paying them a flat fee to recommend or spread the word about your app.

You can also give them gifts, reward them with your products or pay them per post about your app.

If you use trustworthy mobile app marketing resources, you can get more information about these strategies.

However, a mobile marketing masterclass allows you to learn more about these strategies in detail and other tactics you can use to promote your app effectively.

You also have the opportunity to apply the knowledge, skills and concepts you obtain during the classes so that you will be prepared to use them during its actual launch.

When you want your app to be successful, taking a mobile marketing masterclass is an additional strategy you can consider.