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Education-based NGO Bal Utsav partners with Mastercard for a new pro bono program

By   /  November 9, 2021  /  Comments Off on Education-based NGO Bal Utsav partners with Mastercard for a new pro bono program

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Bangalore :  India’s leading education-based  NGO  Bal  Utsav announced its partnership with leading global payments and technology firm  Mastercard for a  new pro bono program.  The  10-week  pro bono program is aimed to help  Mastercard employees develop critical global leadership competencies that will enhance their ability to manage diverse teams, communicate across cultures,   and work in new environments.   As part of this collaboration, employees of  Mastercard will help  Bal  Utsav to build a  strong communication strategy and create digital visibility for the NGO.

Skill-based volunteering program such as this is emerging as a  trend among leading corporates. According to a  recent survey conducted across the globe by a  digital technology major,  96%  of employees felt that volunteering helped in improving their productivity.  The same percentage of those who were surveyed also mentioned that volunteering helped lower their stress levels in an increasingly fast-paced work environment. 94%, went to the extent of saying that partaking in their organization’s employee volunteering program made them feel like they were making a  difference and were more likely to recommend their organization to friends and family.

Commenting on the partnership,  Ramesh  Balasundaram,  Co-founder  &  Director,  Bal  Utsav said “Pro  Bono  Programs are intended to provide economic and social benefit to the local community while building leadership competencies, creating market insights,  and spurring innovative thinking for the participating employees.  The pro bono program with  Mastercard is an example of how corporates can collaborate with social organizations in bringing systemic change.  We  hope  many corporates will come forward, collaborate and leverage the professional expertise of their employees for socially driven missions.”

Nikil Sahni, Division President, South Asia, Mastercard shared his experience on the pro bono program,  “At  Mastercard,  we encourage our employees to connect their skills and passions, activating them to serve as a force for good. Launch for Social Impact, our signature pro bono program leverages the skills and expertise of our college hires to solve specific social impact challenges provided by our partner non-profit organizations.  Over a  10-week  program,  teams to collaborate across business units and office locations to design and develop recommendations and solutions to better address these social impact challenges.  We are delighted to partner with  Bal  Utsav in  India that is on a  mission to solve the educational crisis in Government Schools in India. Our young colleagues are working closely with Bal Utsav’s team in creating a communications strategy with a strong focus on digital visibility to build awareness  and  engagement  around  their  programs  and  services  using  online  tactics  to  expand  its reach.”

Over the last few years,  Bal  Utsav has partnered with  100+corporates  –  from  Banking  &  financial services domains to Software & Hardware product companies and manufacturing to transform public school education. A few of them have also adopted schools in districts like Shivamogga and helped Bal  Utsav implement a  blended learning model.  These schools have been equipped with  ‘smart infrastructure’  involving smart devices and  Ed-tech content.  Due to this convenience of learning, some of the Bal Utsav supported government schools witnessed reduced dropouts, and a significant increase in reverse migration i.e kids in the district moving to  Govt schools from other private institutions. Bal Utsav till date has reformed over 200+ government schools through its sustainable interventions and helped over 8 lakh students.

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