New Delhi : Les Petits, the luxury fashion brand for kids, is on a spree to create an end-to-end (shopping destination) luxury ecosystem for kids shopping (leading international brands). Launched in 2011 as an apparel brand, it offers more than 24 brands, along with exclusive rights to sell kids’ collection of 7 brands.
The brand was incepted with the aim of bringing trending global kids’ fashion to the Indian market. It started by onboarding Dolce & Gabbana and Fendi by securing exclusive rights to sell their kidswear collections in India. Eventually, it expanded its list of offerings by including leading international brands such as Versace, Nuna, Moschino, Givenchy, Bloom, Kenzo, and many more.
Carrying forward the growth momentum ahead, Les Petits aspires to create a one-stop shopping destination for kids. For which it has diversified into accessories and furniture segments over the years in the industry. In addition to this, it even ventured into the toys and books section gauging the ever-evolving needs of children in the market. In the process, the brand introduced Dwinguler and Leblon Delienne for the very first time in India.
Working on an omnichannel model, the brand has grown from a single-store outlet in Delhi to 4 stores in Delhi, Mumbai, and Hyderabad. Out of the four, the Hyderabad store in Banjara Hills was launched very recently to mark the expansion of the brand in the Southern region. At the same time, it is getting a good response from the Eastern market as well. Here, looking at the rising demand for luxury kidswear in the market, the brand is getting a lot of traction from tier II cities apart from metro cities. It is receiving orders from Hyderabad, Bangalore, Chandigarh, Jaipur, Chhattisgarh, and Assam.
Speaking on the occasion, Ms. Swati Saraf, President, Les Petits said, “We at Les Petits are focused on expanding the brand at a two-fold level. Where we have diversified into a wide range of products to cater to the ever-evolving needs of the kids, we are on a journey to amplify our presence across the country as well. Along similar lines, we successfully launched our fourth store after receiving good traction from the South. We have also been getting good response from the East, for which we are trying to increase our foothold in the region with the recent Trunk Show in Kolkata.”
Moving ahead, the brand is working towards creating a strong presence in the Eastern market. Consequently, there are plans to open new stores in top-performing cities and forge strategic partnerships with other B2B players.
