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Companies that leverage Review Platforms attract Top Talent: JobBuzz Study

By   /  April 29, 2017  /  Comments Off on Companies that leverage Review Platforms attract Top Talent: JobBuzz Study

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Mumbai:  Today’s professionals no longer look for jobs, they are looking for career development and long-term growth. With a host of information channels available to them, they carefully review any job opportunity by scanning company reviews to assess the reputation of the organization and the career growth offered.

In a recent study conducted by the recently revamped JobBuzz, (a company rating platform powered by TimesJobs), the clear majority of working professionals agreed that whether one is at the beginning of job search, preparing for an interview or contemplating a job offer, being armed with information about the prospective company is in one’s best interest. Among the 660 working professionals who participated in the study 60% of working admitted to checking up on the company before accepting a job offer.

Over 35% of professionals rely on company review platforms to check out and research a prospective company. About 30% them use web search and scan through articles, stories, media mentions and Wikipedia to gather insights about the organization they are looking to work with.

About 19% of the surveyed professionals rely on word-of-mouth to get an understanding about the work culture, leadership and other aspects of the organization and 16% scan the company website for relevant information.

“The quality of talent an organization is able to attract and retain is crucial to its success in today’s highly competitive environment. TimesJobs’ study clearly shows that companies that are active on employer review sites are able to engage with top talent and build their reputation as one of the best places to work – giving them the critical edge as an employer of choice,” says Nilanjan Roy, Head of Strategy, Times Business Solutions.

Emphasizing the importance of company review platforms 35% professionals say that they could assess the company comprehensively – across multiple parameters. Nearly 30% feel they are a big benefit when you are unsure of which company to select, since they give you a lot of information and provide suggestions. Another 15% say they do not rely on only on company reviews, but seek out other sources as well while making career decisions. Interestingly 20% professionals felt that most reviews on such websites were planted or fake.

TimesJobs Study also revealed the checklist of parameters on which professionals use to assess a potential employer. Among the factors mentioned, company culture is the most crucial factor for almost 40% professionals, for 35% of them work-life balance is their focus while checking company reviews. Nearly 30% professionals say salary scales are of high importance for them. Rewards and recognition is a decisive factor for another 30% professionals and 25% look at the learning & development opportunities critically.

JobBuzz itself was recently revamped with a slew of new features that significantly enhance engagement and the insights it provides into companies. A brief description of the newly launched features:

Job tenure in a company speaks a lot regarding the work culture, career growth, salary standards, etc. This is a unique feature available only on JobBuzz. Here candidates can find a comparative analysis with respect to industry standards.


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