Video marketing has been all the rage for marketers in the past few years. Some would consider it to be the more preferred way to promote a brand today.
A recent study by Hubstaff says that a good 54% of consumers love to see video content from a brand or business that they support. For good reasons, Videos are easier to understand and are more engaging than written advertisements.
But before we talk about some tools that you need to start or improve your video marketing campaigns, let’s briefly talk about what video marketing is.
Let’s go!
There are several ways for you to market your brand through videos, but video marketing is categorized into four types.
Educational Videos
Educational videos teach your audience something new, builds trust, and establishing yourself as an expert in a given industry.
Now, there are different ways to educate your audience with your videos.
- Tutorial videos
With a tutorial video, you have the opportunity not only to show off your product but also to teach your audience how to use them.
This type of video is also very effective if you want to show your expertise in a specific practice.
Let’s take video editing, for example:
You can walk your audience by using a particular video effect to solve most of the same problem using other video editing software.
- Industry update videos
Promoting yourself as someone who follows and understands your industry’s trends is an excellent way to build credibility and trust between you and your target audience.
Whether it’s another technological or scientific breakthrough or even just a trend that affects your industry, let your audience know about it to keep them informed.
- Explainer videos
As the name suggests, Explainer videos are meant only to explain a service, product, or process.
These videos are usually animated and only run for a few minutes, but it is a powerful tool to promote your business.
Company Culture Videos
Company culture videos are an excellent way to show off your company’s values; It is imperative to keep your company’s mission and vision statements in mind when shooting this kind of video.
These kinds of videos establish trust with your audience, especially if you can convince them of how dedicated you are to your mission and values statement.
One good way to do a company culture video is to cover your company events that show your dedication to your cause (Tree planting exercises, Donations, Free concerts, etc.)
Culture videos are also great in recruiting new hires to your business. If your company looks like a fantastic place to work and your values align with their values, people will want to apply.
Product Videos
Product videos for your video marketing are essential if you want to get people interested in your product, so you must be very careful in deciding how you would like to feature your product in your videos.
One great way to do this is through a product demo video; this is somehow similar to a tutorial video, but you really would like to go into more details of your product and not just the “how-to.”
Testimonial Videos
This one is relatively easy to understand. Having people to put in a good word for your business is always suitable for your company,
It builds trust with your audience, especially if you get someone they trust and have authority in your industry to record a testimonial for your brand.
So now that we got that out of the way Let’s talk about a few tools that you need to start with your video marketing efforts.
Video Equipment
Contrary to what most people would say, you don’t need a lot of expensive equipment to start creating videos. A good camera and a decent microphone are good enough for you to start your video marketing campaign.
But if you do have the budget, you can always invest in video recording pieces of equipment.
Video Editor
Having a good video editor is key to producing quality videos that your audience will enjoy.
That being said, it is very important to choose a video editor that meets your needs.
You will not have a shortage of video editing software available. But if I can give my two cents. I use veed.io for all my video editing needs; it is reasonably easy to use and doesn’t require a lot of video editing skills to produce good videos.
Screen Recorder
Recording your screen makes it easier for your audience to understand your message. It is a great tool to use if you are making explainer videos using slideshows.
There is a lot of screen recording software available in the market.
- OBS Studio
- Screencast-o-Matic
- Screencastify
- Bandicam
- Camtasia
- Screenflow
- Ace Thinker
- Screensnap
- Veed.io
- Apowersoft
Subtitles or Closed Caption Makers.
Adding subtitles to video do a lot with your video marketing campaign. It has been proven that 80% more people will most likely watch your videos to its completion if it has subtitles. So not only are you keeping your audience engaged, you are also opening yourself to more opportunities to convert since most of your Call-to-actions are towards the end of your videos.
It also helps you rank in google search pages, so this is an important thing to consider in making your videos.
If you want to learn Subtitles and Closed Captions in more detail, check this article out.
Final Word
Video marketing is without a doubt a very effective way to promote your brand or your business; You have to think about the purpose of the videos you are creating and choose a video editing tool that best fits your need.
