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Google sings India Story by launching five new local-specific products

By   /  September 28, 2016  /  Comments Off on Google sings India Story by launching five new local-specific products

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Mumbai:  India has the second largest internet users in the world after China with around 400 million of people using internet.  The growth of the Internet has been explosive in India. Every second, three more Indians come online for the first time — that’s over 10,000 people every hour.  But there are any barriers exist for internet penetration in India. India as a market is very unique for any MNCs. Now Google has launched five India-specific products to strengthen its market position via deepening India’s participation in the Internet.

At Google for India event, the internet giant announced several new Google products, platforms and access programs to deepen India’s participation in the Internet. These products are as followed: YouTube Go – A YouTube app built from the ground up for India; Google Station- More Wi-Fi in more places; Allo- The Assistant and Smart Replies in Hindi; Chrome for mobile and Google Play- Better connectivity for our platforms;  and Google News: Lite Mode.

YouTube Go:  YouTube Go app is built from the ground up for India, which is a brand new mobile app completely reimagined for the next generation of YouTube users. The app is designed to load and play YouTube videos smoothly across various connectivity situations, and to provide users transparency and control over their data consumption. The app also has a cool new feature that lets users share videos easily with friends and family nearby, without using any data.

Google Station: More Wi-Fi in more places such as malls, bus stops, city centers, and cafes: After successful launch of free Wi-Fi facilities at more than 50 stations railway stations in India,  now Google plans to launch its Wi-Fi centres in malls, bus stops, city centers, and cafes across India. Under the barnd name of Google Station, the internet company will provide partners an easy set of tools to roll-out Wi-Fi hotspots in public places. Google Station will provide software and guidance on hardware to turn fiber connections into fast, reliable and safe Wi-Fi zones. Users will get a fast Wi-Fi experience with a simple and unified login, while making it much easier for venues to manage their networks.

Allo: The Assistant and Smart Replies in Hindi:  One of the main features of our new messaging app Allo is a preview edition of the Google Assistant, a new way to have a conversation with Google. In the app, you can ask the Assistant questions and let it help you get things done directly right in your chats. This is currently available in English, but later in the year, we will also be rolling out the Assistant in Hindi. And as part of that, the “Smart Replies” feature — where Allo suggests responses to messages so one can respond quickly in English and Hinglish — will also be available in Hindi.

 Chrome for mobile and Google Play: Better connectivity for our platform:  Google’s global open platforms — like Android, Google Play, and Chrome — let people easily find the content and services they want and give creators and developers a way to share with the entire world. For certain countries like India where connectivity is a challenge, Chrome now offers an expanded Data Saver mode, which millions are already using to reduce the amount of data the browser uses on Android mobile devices, computers, and Chromebooks. This new update will support MP4 videos, saving up to 67% of video data. Also, Chrome on Android will automatically optimize pages to their essentials when 2G-like networks are detected. These simplified pages load up to 2X faster, saving more than 90% of user data. On top of that, Chrome for Android adds a new Download feature that lets users save web pages, videos, music, and pictures on their phone.

Google News: Lite Mode:  Starting this week, the Android app Google News and Weather adds a new feature called “Lite mode” for people on low-bandwidth connections that keeps the headlines and trims the rest of the components down to their essentials so that the app loads more quickly. This mode uses less than one-third the data. Slower networks with trigger Lite mode automatically.

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