Calif/Mumbai: LinkedIn, the world’s largest professional network, is perfectly leveraging the power of smartphone in member engagement activity. Mobile continued to grow at more than double the rate of overall member activity, surpassing 60% of all traffic to LinkedIn in Q3 2016. With rising penetration of smartphone across the globe, the mobile traffic to LinkedIn is picking up at a faster pace.
During the quarter, LinkedIn’s platform continued to show strong engagement, powered by investments across mobile, messaging, content and jobs. Further, LinkedIn informed that cumulative members grew 18% year-over-year to 467 million, and unique visiting members grew 6% to an average of 106 million members a month. Member page views grew 27% in the quarter, yielding 20% year-over-year growth in page views per unique visiting member.
“In Q3, continued product investments across our platform drove another quarter of strong engagement and financial performance,” said Jeff Weiner, CEO of LinkedIn. “As we look forward, our combination with Microsoft creates the opportunity for us to dramatically increase the impact and scale with which we deliver value to our members and customers.”
India is the second largest market in membership size for LinkedIn. Previously on 11 June 2016, LinkedIn entered into a merger agreement with Microsoft Corporation under which Microsoft will acquire LinkedIn for $196.00 per share in an all-cash transaction valued at approximately $26.2 billion, inclusive of LinkedIn’s net cash. On August 19, 2016, LinkedIn stockholders voted to approve the merger agreement. LinkedIn continues to expect the transaction to close prior to the end of 2016.
