Mumbai: UpGrad, online education company offering courses for working professionals, has invited applications for its Product Management program, the second batch starts 15 October 2016. The online education company claimed that its highly specialized and focused, Product Management program, that went live on 30 July 16, attracted over 2000 aspiring managers from Western Europe, Middle East, South Asia and students from India’s top schools including IIT, ISB and IIM vying for a spot in the program to get themselves industry ready.
UpGrade claimed that first batch of Product Management program attracted professionals from Practo, HP, Coca-Cola, Adobe, Intel amongst others who wished to upgrade their skills. In a statement the company said that the extensive 5 month Product Management program at UpGrad gives students one-on-one mentoring sessions with the product heads of leading technology companies such as Practo, Paytm, Microsoft, Goibibo, and Freshdesk, and live Q&A sessions with industry experts. With an experiential approach to learning, the program gives students a hands-on experience by letting them solve real product problems thereby helping students build their product portfolios by end of the program.
It also gives a sneak peek into the experiences and anecdotes of industry experts through guest lectures and case studies. UpGrad also takes a keen interest in student’s post-graduate career growth through a special placement assistance program where students are connected to potential recruiters.
Mayank Kumar, Co-Founder & MD, UpGrad said, “While the demand for the role of a Product Manager is at an all-time high, the ecosystem in India does not have the requirements to generate qualified professionals to take on industry challenges. Influenced mostly by lack of options to educate oneself, the landscape being in nascent stages and lack of mentoring ecosystem, the product industry has been largely stunted. We aim to plug this huge demand and skill gap through our Product Management program.”
Commenting on the program, Pulkit Jain, an IIM graduate working with Adobe said, “Structured approach, live projects and mentorship from industry leaders are all which attract me to this program”. Another student Kushagra Jaiswal, an IIT Delhi alumnus and aspiring entrepreneur added, “This is a chance to learn something which is not frequently taught and the chance to network with the stalwarts of this line of job.”
Product management has become one of the most critical professions in current times given the booming Indian startup ecosystem. With the growing number of start-ups and tech companies in India fighting neck-to-neck to have a competitive edge with new product launches and innovations, there is an increasing demand for professionals who understand the consumer behaviour.