The manufacturing industry has traditionally been dependent on checklists, newspaper marketing, white papers, and case studies. But with the revolution in technology and the advancements in marketing, video marketing is a format that is constantly growing and besides retail and wholesale, has also stretched to the manufacturing business.
Manufacturers are establishing a position as to thinking leaders and are developing fresh and new content, to enhance their SEO rankings and make it easier for people to find their business online. Investing in a marketing campaign may not have brought manufacturers a certain degree of success; however, video marketing is a great way to enhance their sales, and highlight their products and services to potential consumers, also increasing their brand awareness in the process.
Video marketing resonates with your manufacturing businesses. Even if you provide a large amount of content to your website visitors, you may still be missing one of the key components, video. Video content, which is becoming increasingly important in today’s digital environment, provides an interactive and engaging user experience and enables the efficient spread of complex information to your target audience. It is all about maximizing conversions, increasing sales, and eventually improving the businesses’ ROI.
Why do manufacturers need to invest in video marketing in 2022?
Here are the 4 most compelling reasons why there is a dire need to incorporate video into your manufacturing marketing campaign.
1. Videos can be easily shared across platforms
One of the main reasons why video marketing is becoming a necessity in the manufacturing arena is, that it can be tailored to the needs of different consumers, making it easy to attract users at different stages of the manufacturing and purchasing process. Companies can provide a video as a high-level overview of the goal-achieving process and a very detailed bottom explanation of the goal-achieving process.
You can make behind-the-scenes, videos, or description videos to make your brand stand out by showing your audience some aspects of your business. Start with an interview or an FAQ-based 90-second video, walk your audience through your products and factory (workshop) and introduce your employees to the people. Curate an effective instructional video that also briefly explains how a product or service can solve a buyer’s problem. Make it simple and short.
Concise how-to videos explain certain complex and technical processes that can be confusing to the layman or are too long or difficult to explain in text. Some of the popular how-to videos in the manufacturing industry provide viewers with step-by-step instructions on preventive maintenance tasks and troubleshooting steps for specific products.
2. Video is all about brand awareness
Of course, the comprehensive goal of content marketing is to directly provide useful information that is relevant to prospects and turn them into customers. The video has proven to be very effective in telling the audience about what kind of products and services the manufacturing business deals in, how it can resolve their problems, how people can use them ultimately, and what are their production strategies in making these products and services.
According to a Wyzowl survey, 77% of consumers say video has persuaded them to buy a product or service. Several professional agencies assist the manufacturing business in creating, placing, posting, and rotating the video content on various channels. You can also use an effective and technologically advanced video maker to make enticing manufacturing-based videos and circulate them across platforms like YouTube and social media platforms like Facebook, Instagram, Twitter, etc. Video marketing provides businesses with the appropriate profiles, increases engagement, builds customer faith in the products and services, and increases inquiries by a large margin.
Unlike written content, video can showcase your brand character, making it easier to connect and build trust with people at the individual level. Video content can be tailored to the needs of different consumers, making it easy to attract users at different stages of the purchasing process. Manufacturing companies can provide a video as a high-level overview of the goal-achieving process and a very detailed bottom explanation of the goal-achieving process. Creating entertaining and effective demo videos about products and showing how your internal teams like sales – production – and operation teams work is a great way to attract consumers.
Video marketing is a great way to show how the product works. It’s also a great selling tool for sharing. With videos, you can easily track who watched the video, how long it was watched, and whether you watched a particular section multiple times. This makes it easy to track the return on investment (ROI) of lead conversions. Video marketing also serves as a great internal resource for your sales team. The videos help them better understand your company, your products, and services-perfect for internal training.
B2B companies are recognizing the benefits of delivering video content and establishing themselves as a modern and knowledgeable brand that focuses on consumer preferences and technology trends. If you don’t use video in your manufacturing content marketing campaigns, you can lose valuable leads. In today’s fast-paced digital world, users want quick and efficient access to useful and engaging content, and video makes it easy to watch on the go or in the office.
3. Video is very effective in increasing sales
The ultimate goal of any marketing campaign is to create a new business, enhance sales, multiply profits and eventually increase the ROI of the business. Video marketing has a wide range of impacts to generate new revenue. With videos, you can connect with your viewers on a more personal level and tell them how your business works as a team. You can better understand the personality of your company, which in turn builds consumer trust and eventually they choose your company over their competitors. You can easily customize videos to suit different needs and objectives to strategically reach customers at different stages of the purchase path, from the beginning to the end of the goal-achieving process.
Another great thing is that the sales team can find qualified leads and easily see who watched a particular video, when the particular video was most-watched, the viewer’s geographic location, and other important data. Your video marketing plan considers your overall business goals and purchasing a video advertising program can again help you get the attention of specific leads that can easily get converted into sales. You can list your manufacturing business for free, and make a video to promote your business. Another beneficial aspect of promoting your business using video marketing is that greatly improves your SEO rankings and can take your firm up the charts on search engines. This is where your customers and competitors are.
4. Industrial and B2B buyers watch videos
Video has become popular these days, especially for B2-B customers. The pandemic has changed the way deal with manufacturing companies. Many people prefer the do-it-yourself approach in some way. Research often shows that users prefer to watch a video about a product rather than read about it. It’s no wonder that today’s reliance on mobile devices has made video marketing an invaluable tool.
Even a short two-minute video can provide a high return on investment, increasing website traffic, leads, and sales and gaining a better understanding of your brand. Make informative and educational content. Creating a system video on how to use, dismantle, repair, or process a product can make things simpler for your audience and will greatly enhance their liking of your brand. Making interesting videos to educate customers about manufacturing processes, different kinds of products, businesses, and other insights is the best way to show customers that their business is at the forefront of consumer technology.
Conclusion
The manufacturing business marketing strategies are going through a revolution. Instead of going on paper and using text to explain and communicate with B2B customers, businesses, and the target audience, manufacturing too is keen on creating high-quality videos. Further, sharing these videos on multiple platforms will get you the hype and popularity thus spreading the word about your products and services.
Your competitors too are using video marketing, so why lag. Sharing well-made and to the point marketing videos can get out of the brand’s normal distribution channels. Keep up with the manufacturing competition, and use a good digital marketing plan including other marketing services such as SEO, PPC, and website design and development services and provide outstanding tools and insights for your business.
