New Delhi To bridge the gap between industry and academia, IIM Sambalpur, one of the premier management institutions, in collaboration with NSE (National Stock Exchange) Academy hosted a thought-provoking Roundtable Discussion on “Beyond the Brand: Rethinking Strategies in the Era of Technology-Driven Disruption” at its Delhi Campus. The objective is to connect student and industry leaders to navigate on how brands can redefine their branding strategies, market positioning, and customer relationships while staying inclusive in their overall approach.
The theme of this discussion examines the impact of technological advancements on the transformation of various industries such as e-commerce, digital marketing, and branding. Key topics such as the function of the metaverse in marketing, the digital transformation of supply chains, and the integration of AI-driven customer insights exemplify how organizations are enhancing customer loyalty and driving innovation.
Prof. Mahadeo Jaiswal, Director, IIM Sambalpur, underscored the importance of integrating purpose-driven innovation, inclusivity, and resilience to create enduring and meaningful impacts within dynamic markets. He said, “At IIM Sambalpur, we focus on fostering entrepreneurial thinking and responsible leadership by integrating advanced subjects such as Brand and Product Management, Customer Relationship Management, Marketing Management with AI and Emerging Branding Technologies into our curriculum. Consequently, we organized this discussion to explore the five critical pillars of innovation, focusing on leadership. The discussion revolved around five critical pillars of innovation, focusing on leadership, customer-centricity, societal impact, talent attraction, and technological infrastructure by highlighting the role of visionary leadership in fostering adaptability and resilience in the digital era.”
The event gathered industry leaders, academicians, and students under one roof to explore the evolutionary impact of ever-evolving technology on branding, B2B engagement, consumer exigency and leadership strategies. The panelists shared perspectives on leveraging emerging technologies to personalize customer interactions, build digital trust, and redefine market strategies by emphasizing the importance of purpose-driven values, diversity, and inclusion in attracting and retaining top talent.
The event successfully outlined strategies for organizations to navigate the rapidly changing business landscape.
