New Delhi: Creativity’s benefits are unlimited as businesses perform better from prioritizing creativity and good design. As  Adobe’s  State of Create: 2016 report, most U.S. respondents believe businesses that invest in creativity are more likely to foster innovation (88 percent), be competitive (88 percent), provide better customer experience (88 percent), have satisfied customers (89 percent) and be financially successful (85 percent).

Respondents also say such businesses are more likely to have happier employees (88 percent) and increased employee productivity (88 percent). Global survey from Adobe links being creative to stronger personal and professional success.  Eighty-three percent agree there is increasing pressure to be productive rather than creative at work. However, six in 10 (62 percent) say people are increasingly expected to think creatively at work.

Adobe’s report on Creativity said that the Eighty-three percent of respondents also agree that it is important for businesses to focus on good design. More than half (57 percent) say that in the past year alone, they have paid more for a product or service that had good design.

“An investment in creativity and design is simply good business,” said Mala Sharma, Vice President and General Manager of Creative Cloud at Adobe. “Creativity and productivity go hand in hand, but investing in creativity isn’t on the agenda for enough of today’s leaders. This survey provides a big wake-up call to businesses that they need to think differently and give employees the tools and freedom to be creative.”

Japan seen as the most creative country. In addition to their views on creativity, respondents were asked for their opinions on the most creative country and city in the five countries surveyed. Globally, Japan is regarded as the most creative country (34 percent) and Tokyo the most creative city (26 percent), followed by the U.S. (28 percent) and New York (23 percent), respectively.

 Adobe has released global survey findings that show investing in creativity pays off with tangible benefits – from higher income to greater national competitiveness and productivity. The report, “State of Create: 2016,” which surveyed more than 5,000 adults across five countries, reveals people who identify as creators globally report household income that is 13 percent higher than non-creators. Globally, more than two-thirds believe that being creative helps make people better workers, leaders, parents and students.